This role involves managing individual projects, media and influencers relations, handling social
media platforms, internal communications and performing administrative duties. It involves
leadership, creative, analytical, digital, commercial and administrative responsibilities. Specifically,
you will perform the following tasks to the highest standards:
Business Function
• Develop, proactively manage and implement the annual hotel marketing and PR plan to include media
relations, social media, internal communications, eCommerce, brand recognition and loyalty
marketing within budget guidelines
• Responsible for measuring key performance indicators relating
to all marketing and PR activities, promotions and campaigns, and producing performance reports
for all key stakeholders
• Manage the roll out of marketing and PR initiatives to support the hotel in
meeting their targets, also by leveraging key function activity with corporate communications,
eCommerce, marketing operations, strategic partnerships
• Oversee the execution of all promotional
activities, whether local, regional or global, across all available channels, ensuring brand adherence
and effectiveness
• Manage all media relations activities and information, including maintaining and
distributing press kits, press releases, photo library, brochures, newsletters, key personnel
biographies and hotel question and answer sheet
• Oversee media visits and develop key media
contacts, manage press conferences on site and be aware of media events and activities in the local
area and community
• As the key media liaison, source and pitch interesting, newsworthy stories
relating to the hotel including, but not limited to F&B, rooms, spa, architecture and design, team
members and corporate responsibility
• Ensure sales and F&B teams receive full marketing and PR
support including collateral
• Always be the brand champion ensuring all collateral conforms to
agreed brand standards and content is compliant of corporate guidelines and within budget
guidelines across all activities
• Manage internal communications in the hotel and take
responsibility for updating regional office of any local stories, awards and sponsorship events to
promote locally, regionally and globally
• Develop, manage and grow a tailored social media strategy
to drive engagement and grow loyalty
• and manage all hotel level CRM and database requirements
• Support Line Manager in developing marketing and PR strategy and demonstrate clear outcomes
that work to support the commercial strategy of the business
• Identify local partnership
opportunities with the regional team, and oversee the on-going execution of revenue driving
activities
• Responsible for building a coherent social media strategy for the hotel and its outlets •
Seek to grow social media followers and to enhance interaction with customers on these sites using
relevant tools and techniques
• Respond to customer postings as appropriate tackling any
complaints and issues Managing Execution
• Achieve agreed performance goals and marketing and
PR objectives of role set out by the Line Manager
• Manage and execute local news or stories
affecting hotel business and share across region
• Be the marketing and PR representative in hotel
commercial focus meetings, and proactively identify revenue-driving opportunities with other key
stakeholders
• Conduct continuous analysis of competitive environment and consumer trends, and
use findings to continuously evaluate and drive commercial success and social media activity
• Lead effective content management across all available channels, including hotel website , OTAs,
social media, mobile marketing and PR and partnership programs
• Participate in all internal and external marketing and PR meetings and attend relevant industry events, training workshops and
trade-shows Developing Talent
• Establish excellent open communication with all operational
teams, i.e. GM, Dir. of Opts and other department heads throughout the resort
• Develop and maintain good working relationships with various levels of HEI's personnel including corporate and
regional marketing and communications teams, corporate brand, eCommerce, loyalty and
partnership teams
• Proactively develop and maintain effective working relationships with all
external customers to include key members of the media, community organizations', local and
municipality government officials, local industry organizations' as well as suppliers and agencies
• Excel at being an effective team player to all corporate, regional and hotel level personnel by
demonstrating a 'can do' and customer focused attitude, providing peer support, cross-functional
and across regions